Whether you're on platinum, honey highlights or dark shades like icy ash, there's that common blonde hair foe. You leave the salon with bright blonde hair, and then it becomes brassy over time. That brassy, yellowish tinge that sneaks in after you wash a few times can be gotten rid of using a Colour Protection Shampoo.
Why Does Blonde Hair Turn Brassy?
Blonde and brass go hand-in-hand, and I'm sure you wonder why. This is not far-fetched at all. It's because blonde hair is naturally porous, which means it soaks up everything.
As it absorbs chemicals or pollution in the air, chlorine in swimming pools, and sunlight, your hair colour uncovers undertones and leaves warm tones. This then turns your cool blonde into something yellow.
If you're not a natural blonde, brassiness will occur very often. Without proper aftercare, the colour fades. Even overwashing your hair can subtly shift your tone from golden to yellow. This is why sulphate is an enemy.
How to Fix Brassy Hair
Purple shampoo remedies brassy tones in a flash, but as a colour protection shampoo, it really does so much more. Your Purple Shampoo is able to prolong the life of your colour by weeks with only a few more than usual touch-ups. If you need ways to keep brassy tones from showing up, I have many others but let’s start with the purple shampoo!
What Does Purple Shampoo Do?
The all-round colour safe shampoo: The purple shampoo. It keeps that cool blonde, but it also neutralises yellow tones. Now, if you were in the salon getting a touch-up, your stylist would absolutely pop some purple on there to cancel out those yellow tones.
Also, you can use the purple shampoo at home. Best colour protection GK Hair is the best color protection shampoo conditioner for at-home users and stylists. For that fresh, crisp and cool tone you've long been craving for, use a purple shampoo.
How to Use the Purple Shampoo for Best Results
We don't just tell you to use the purple shampoo without the “how”. The purple shampoo can either become a great addition or just another regular product if you don't know how to make it work.
1. Wet Your Hair
Make sure your hair is clean and slightly damp before using your purple shampoo. This helps it spread more evenly without wasting product. You can use warm water to open up the cuticles for the pigment to get in and work as a toner.
2. Apply Your Colour Shampoo
Go ahead and apply the shampoo. Make a lather by gently rubbing together. Use GK Hair's Silver Bombshell Shampoo—your effective colour protection shampoo. You don't have to apply the shampoo to your roots unless you notice they're becoming lightened too.

3. Let the Product Sit
After washing, let the purple shampoo sit in your hair for about 1-3 minutes. This gives the pigment time to do its job. Each product should come with its own specific recommendation, so it's best to check and follow suit.
4. Rinse Off Thoroughly
When it's time to rinse, don't leave it on for too long - anything beyond three minutes won't make much difference, so there's really no need to wait long. Rinse out until the water is clear. Use cool water from the tap in order to seal the cuticle and enhance its shine.
5. Complete With a Purple or Hydrating Conditioner
If you don't have a purple conditioner, it's no problem because a Moisturising Conditioner can also assist with providing that extra barrier. This will also encourage your hair to grow and to keep the colour.
How Often Should You Use Purple Shampoo?
Now, in trying to even out the colour, go easy on the Purple Shampoo.
As a rough guide generally, one to twice a week is enough to counteract any brassiness and maintain colour looking vibrant all through the week. Applying too much of the shampoo will only whiten and dull your hair. Start by using the shampoo once a week on your first attempt.
The frequency with which you'll have to use the purple shampoo will depend on how brassy your blonde has gotten.
Blonde Hair Maintenance: Tips on How to Prevent Brassy Tones
Purple shampoos, toning shampoos, sulphate-free shampoos—the choices for a shampoo are limitless. Each of them has its function, but the trick is to go for a colour protection shampoo for blonde hair.
If you've chosen a purple shampoo, that's not all.
1. Get a Moisturising Shampoo for Every Other Day
As you’re not going to be using the purple shampoo everyday you will need a sulphate free, strip free, moisturising shampoo like GK Hair’s Moisturising Shampoo.
You can use a moisturising shampoo every now and again, to add moisture. Here’s a little secret: All that washing is actually one of the quickest ways to see your colour get washed down the drain. Each time you wash, you’re not just washing away the dirt — some of the toner goes down the drain with it.

2. Incorporate a Deep Conditioning Treatment
Even the best purple shampoo and conditioner can benefit from a little backup. How I like to use it: once a week, I replace the purple shampoo with a moisturising shampoo. I treat myself to a deep conditioning treatment once a week. That helps to keep my blonde refreshed. Dry hair is another easy way for blonde hair to turn brassy quickly.
A deep conditioner is one of the best products to include in your blonde hair maintenance routine. Once a week, use GK Hair's Deep Conditioner to give your blonde hair an intense boost of moisture.

3. Keep Your Hair From Damage
Blonde hair gets damaged too. If you use heat styling tools often, cut down on them. This is because, apart from them affecting your colour, they can also cause thinning. Then, your hair starts shedding more than usual. That's where a hair loss colour protection shampoo comes in. This gem contains ingredients that are gentle on thinning hair and help to strengthen it.
4. Shield Your Hair From the Elements
Outdoor brunches? Holidays at the beach? Be mindful of the activities you make your favourite. Remember UV rays and chemically treated water.
- Wear a wide-brimmed hat if you're going to be outside in the sun. Wearing a hat is really stylish occasionally, if you can get away with it.
- Rinse hair as soon as possible after swimming to eliminate chemicals that you might have acquired from the pool.
- We bet you didn't know this one: rinse your hair before swimming. This simple hack doesn't allow your hair strands to take up chlorine in water since it's already saturated with water.
- Use an anti-dandruff colour protection shampoo when your hair feels itchy. This will clear flakes and relieve itchiness without needing to wash your hair every day.
- Use shower filters if you suspect that your water may be hard.